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		<title>Продажи Blu-ray продолжают расти</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/6356-prodazhi-blu-ray-prodolzhajut-rasti.html">Продажи Blu-ray продолжают расти</a>
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					<h1>Продажи Blu-ray продолжают расти</h1>
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					<small>17.07.2009</small>
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<div align="center"><img src="http://www.hdtv.ru/uploads/posts/2009-07/1247828706_blu-ray-logo.jpg" style="border: none;" alt='Продажи Blu-ray продолжают расти' title='Продажи Blu-ray продолжают расти' /></div><br />Ассоциация производителей домашней электроники Digital Entertainment Group (DEG) сообщила о весьма положительных результатах распространения формата Blu-ray в США на фоне экономического кризиса.<br /><br />В 1-й половине 2009 г. выручка с продажи Blu-ray-дисков составила $407 млн, что на 91% больше по сравнению с аналогичным периодом прошлого года. Увеличился доход и с проката дисков — на 62%. При учете видеодисков всех форматов, включая Blu-ray, выручка сократилась на 13,5%. Таким образом, Blu-ray смягчил падение рынка в целом.<br /><br />По данным Swicker & Associates, поставки Blu-ray-дисков американским ритейлерам в численном выражении с января по июнь увеличились на 79% по сравнению с аналогичным периодом прошлого года. Только во 2-м квартале было поставлено 20 млн носителей. Продажи устройств, позволяющих проигрывать диски этого формата, включая Sony PlayStation 3, также выросли — на 25% до 2 млн штук. <br /><br />Между тем, в общем объеме продаж Blu-ray занимает небольшую долю. По данным DEG, в 1-й половине 2009 г. на физические носители и покупку медиа через интернет американцы потратили $9,73 млрд.<br /><br />Чем именно обусловлен высокий спрос на Blu-ray, аналитики не объясняют. По данным Harris Interactive за июнь, на тот момент Blu-ray-плеером владели лишь 7% американских респондентов. Из тех, у кого нет такого плеера, планируют его приобрести в течение ближайшего года также всего лишь 7%. Остальных данная покупка не интересует.
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