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		<title>LG расставляет акценты</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/15625-lg-rasstavlyaet-akcenty.html">LG расставляет акценты</a>
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					<h1>LG расставляет акценты</h1>
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					<small>30.01.2015</small>
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<div align="center"><!--dle_image_begin:http://www.hdtv.ru/uploads/posts/2015-01/1422607556_lg.jpg|--><img src="http://www.hdtv.ru/uploads/posts/2015-01/1422607556_lg.jpg" alt="LG расставляет акценты" title="LG расставляет акценты"  /><!--dle_image_end--></div><br /><br />На пресс-конференции в рамках CES 2015 LG Electronics представила стратегию развития подразделения потребительской электроники. Брайан Квон, новый исполнительный вице-президент и генеральный менеджер LG Home Entertainment, представил последние телевизионные технологии компании, производственные и маркетинговые планы на этот год, а также стратегию для дальнейшего повышения конкурентоспособности  и повышения прибыльности.<br /><br />"Мы решительно настроены продолжать рост и развитие в сфере домашней техники нового поколения, предлагая инновационные решения и услуги, - заявил господин Квон. – Мы планируем усилить позиции бренда LG на рынках по всему миру за счет предложения разнообразных продуктов высочайшего уровня, включая наши OLED и ULTRA HD телевизоры".<br /><br />Говоря о текущем положении мирового рынка телевизоров, г-н Квон отметил, что акцент на совершенствование продуктов и взвешенная ценовая политика позволят компании справиться с растущей конкуренцией со стороны китайских  производителей и последствиями слабой японской йены. <br /><br />Были представлены основные взаимно дополняющие друг друга стратегии развития и совершенствования домашней аудио/видео техники LG:<br />- Совершенствование OLED телевизоров<br />- Расширения доли компании в сегменте 4K ULTRA HD телевизоров<br />- Совершенствование интеллектуальных функций платформы смарт ТВ на основе операционной ситемы WebOS <br />- Повышение конкурентоспособности продукции в сегменте аудио/видео и IT.<br />
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