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		<title>Телевизоры лидируют в продажах «Черной пятницы»</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/15463-televizory-lidiruyut-v-prodazhah-chernoy-pyatnicy.html">Телевизоры лидируют в продажах «Черной пятницы»</a>
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					<h1>Телевизоры лидируют в продажах «Черной пятницы»</h1>
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					<small>03.12.2014</small>
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<div align="center"><!--dle_image_begin:http://www.hdtv.ru/uploads/posts/2014-12/1417606652_black-friday.jpg|--><img src="http://www.hdtv.ru/uploads/posts/2014-12/1417606652_black-friday.jpg" alt="Телевизоры лидируют в продажах «Черной пятницы»" title="Телевизоры лидируют в продажах «Черной пятницы»"  /><!--dle_image_end--></div><br /><br />В российских торговых сетях успешно прошли предновогодние распродажи в рамках акции «Черной пятницы», ставшей аналогом американской Black Friday. Прошедшая на минувшей неделе «Черная пятница» принесла одному из ведущих российских ритейлеров бытовой техники и электроники - «Техносиле» свыше 150 млн. рублей (выручка от онлайн-продаж), что на 430% больше, чем в прошлом году.<br /><br />Компания принимала участие в акции во второй раз. В этом году в «Техносиле» акция стартовала в среду 26 ноября и продлилась до воскресенья – 30 ноября. В период акции сайт компании посетило более 1 100 000 пользователей.<br /><br />Более 20% покупок было сделано через мобильные устройства – планшеты и смартфоны, а самыми популярными категориями товаров стали телевизоры (20%), Холодильники (16%) и Стиральные машины (8%).<br /><br />Можно считать, что акция «Черная пятница» в России стала узнаваемой и особенно популярной онлайн. В этом году в ней приняли участие более 200 крупнейших онлайн-магазинов Рунета.
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