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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/13644-novyy-tv-alyans-loewe-hisense.html">Новый ТВ альянс LOEWE - HISENSE</a>
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					<h1>Новый ТВ альянс LOEWE - HISENSE</h1>
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					<small>05.08.2013</small>
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<div align="center"><!--TBegin--><a href="http://www.hdtv.ru/uploads/posts/2013-08/1375682664_loewe.jpg" onclick="return hs.expand(this)" ><img src="http://www.hdtv.ru/uploads/posts/2013-08/thumbs/1375682664_loewe.jpg" alt='Новый ТВ альянс LOEWE - HISENSE' title='Новый ТВ альянс LOEWE - HISENSE'  /></a><p class="thumb_enlarge"><img src="/engine/skins/images/enlarge.png" width="16" height="16" border="0">Кликните на картинку для ее увеличения</p><!--TEnd--></div><br /><br />Находившаяся недавно на грани банкротства немецкая компания Loewe объявила о стратегическом партнерстве с одним из крупнейших производителей электроники в Китае – компанией Hinsense, которая стремится стать одним из крупнейших производителей ТВ во всем мире. По объему продаж китайская компания приблизилась к таким известным брендам, как Sharp, Toshiba, Panasonic. <br /><br /><div align="center"><!--TBegin--><a href="http://www.hdtv.ru/uploads/posts/2013-08/1375682692_loewe2.jpg" onclick="return hs.expand(this)" ><img src="http://www.hdtv.ru/uploads/posts/2013-08/thumbs/1375682692_loewe2.jpg" alt='Новый ТВ альянс LOEWE - HISENSE' title='Новый ТВ альянс LOEWE - HISENSE'  /></a><p class="thumb_enlarge"><img src="/engine/skins/images/enlarge.png" width="16" height="16" border="0">Кликните на картинку для ее увеличения</p><!--TEnd--></div><br /><br />Hisense производя телевизоры Loewe поможет удешевить их, предоставит для них выход на китайский рынок. В то же время, Loewe поможет Hisense с выходом на европейские рынки, особенно на немецкоязычный и в страны Бенилюкса. Hisense также получат доступ к программному обеспечение телевизоров. По данным компании Loewe запустит новые, более дешевые телевизоры на IFA 2013 в начале сентября.<br />Loewe заявляет о намерении уделить особое внимание производству телевизоров начального премиум-уровня, а не только элитного класса. В основном это означает, что Loewe собирается конкурировать с Samsung, Sony, LG, Panasonic и, вероятно, в типичном ценовом диапазоне 8 серии Samsung и серий W8-W9 Sony.<br /><br /><div align="center"><!--TBegin--><a href="http://www.hdtv.ru/uploads/posts/2013-08/1375682628_loewe3.jpg" onclick="return hs.expand(this)" ><img src="http://www.hdtv.ru/uploads/posts/2013-08/thumbs/1375682628_loewe3.jpg" alt='Новый ТВ альянс LOEWE - HISENSE' title='Новый ТВ альянс LOEWE - HISENSE'  /></a><p class="thumb_enlarge"><img src="/engine/skins/images/enlarge.png" width="16" height="16" border="0">Кликните на картинку для ее увеличения</p><!--TEnd--></div><br /><br />Loewe будет продолжать производить эксклюзивные телевизоры, которые будут продавать через собственные магазины. Более дешевые телевизоры будут распространяться через новые каналы и розничную торговлю. Loewe также начнет производство дешевых звуковых систем. Производство звуковых систем останется в Германии. "Стратегическое партнерство с Hisense является ключевым этапом в дальнейшей реструктуризации Loewe ",- говорит генеральный директор компании Маттиас Харша.<br /><br />
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