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		<title>Спрос на телевизоры снижается</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/5816-spros-na-televizory-snizhaetsja.html">Спрос на телевизоры снижается</a>
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					<h1>Спрос на телевизоры снижается</h1>
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					<small>20.02.2009</small>
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<div align="center"><img src="http://www.hdtv.ru/uploads/posts/2009-02/1235140928_lcd_zavod-2.jpg" style="border: none;" alt='Спрос на телевизоры снижается' title='Спрос на телевизоры снижается' /></div><br />В IV квартале 2008 г. в мире было продано 57,7 млн телевизоров, что примерно на 5% меньше по сравнению с аналогичным периодом прошлого года, когда было продано более 60 млн устройств. Продажи телевизоров в численном выражении снизились впервые за двухлетний срок, сообщает DisplaySearch. <br /><br />При этом, в связи со снижением отпускной стоимости телевизоров, выручка с их продажи сократилась еще сильнее – на 7% до приблизительно $30 млрд. <br /><br />Поставки плоских телевизоров (сюда входят ЖК-ТВ, «плазма» и OLED-телевизоры) увеличились в IV квартале 2008 г. на 17%, однако снижение отпускных цен отрицательно сказалось на выручке с их продажи. По данным аналитиков, выручка с продажи плоских ТВ сократилась впервые в истории – на 3%, по сравнению с аналогичным периодом 2007 г. <br /><br />Доля плоскопанельных телевизоров на глобальном рынке увеличилась с 57% в III квартале до 66% в IV квартале 2008 г. в основном благодаря снижению цен на ЖК-ТВ. Доля устройств с разрешением 1920 x 1080 пикселей на глобальном рынке впервые преодолела отметку в 20%. <br /><br />Крупнейшим рынком сбыта является Китай, где продано более 19% всех ТВ. Далее следуют Западная Европа и Серверная Америка. По размеру выручки, полученной с продажи телевизоров, крупнейшим рынком является Северная Америка. <br /><br />
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