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		<title>Конференция IFA, акцент на премиум-товары?</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/13313-konferenciya-ifa-akcent-na-premium-tovary.html">Конференция IFA, акцент на премиум-товары?</a>
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					<h1>Конференция IFA, акцент на премиум-товары?</h1>
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					<small>25.04.2013</small>
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<div align="center"><!--dle_image_begin:http://www.hdtv.ru/uploads/posts/2013-04/1366868607_ifa2.jpg|--><img src="http://www.hdtv.ru/uploads/posts/2013-04/1366868607_ifa2.jpg" alt="Конференция IFA, акцент на премиум-товары?" title="Конференция IFA, акцент на премиум-товары?"  /><!--dle_image_end--></div><br /><br />Каждый год, в одно и то же время, в начале весны, в преддверии крупнейшей в Европе выставки потребительской электроники проходит конференция, на которой производители рассказывают журналистам о своих планах, представляют новинки и рекламируют свои технологии.<br /><br />В апреле нынешнего года более 300 журналистов из 55 стран оказались в Кальяри, столицы Сардинии, где в течение трех дней посещали многочисленные пресс-конференции организованные представителями IFA,  спонсорами мероприятия являлись также различные фирмы по исследованию спроса и потребления на рынке, такие как GFK.<br /><br /><div align="center"><!--dle_image_begin:http://www.hdtv.ru/uploads/posts/2013-04/1366868661_ifa3.jpg|--><img src="http://www.hdtv.ru/uploads/posts/2013-04/1366868661_ifa3.jpg" alt="Конференция IFA, акцент на премиум-товары?" title="Конференция IFA, акцент на премиум-товары?"  /><!--dle_image_end--></div><br /><br />И это не удивительно, а сегодня особенно актуально при явном снижении продаж электроники в Европе, даже при условии, что общую картину сглаживает рост продаж в России, Восточной Европе и Азии. Считается, что в нынешних условиях сокращения продаж, производителям выгоднее сконцентрироваться на товарах для потребителей с высокой покупательской способностью, которые всегда найдут деньги на приглянувшийся им товар. Правда, чтобы хоть как-то скомпенсировать потери от продаж в секторе массового спроса, приходится максимально завышать стоимость премиум-товара. Что сегодня и демонстрируют Samsung, Sony и LG в моделях телевизоров с огромным экраном.<br />
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