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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/12219-televizory-dayut-lg-pribyl-telefony-ubytki.html">Телевизоры дают LG прибыль, телефоны – убытки</a>
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					<h1>Телевизоры дают LG прибыль, телефоны – убытки</h1>
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					<small>26.07.2012</small>
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<div align="center"><!--TBegin--><a href="http://www.hdtv.ru/uploads/posts/2012-07/1343278661_55lg.jpg" onclick="return hs.expand(this)" ><img src="http://www.hdtv.ru/uploads/posts/2012-07/thumbs/1343278661_55lg.jpg" alt='Телевизоры дают LG прибыль, телефоны – убытки' title='Телевизоры дают LG прибыль, телефоны – убытки'  /></a><p class="thumb_enlarge"><img src="/engine/skins/images/enlarge.png" width="16" height="16" border="0">Кликните на картинку для ее увеличения</p><!--TEnd--></div><br /><br />Компания LG, вторая в мире по объему производимых телевизоров, представила второй в этом году квартальный баланс по результатам деятельности. Общая картина такова, что продажи телевизоров и другой домашней медийной техники, кондиционеров с избытком компенсируют неудачи на рынке мобильных телефонов и смартфонов, где в элитном секторе не удается потеснить Apple и Samsung, а в бюджетном секторе пришлось увеличить расходы на рекламное продвижение своей продукции из-за растущей конкуренции со стороны китайских компаний.<br /><br />Благодаря расширению ассортимента продукции премиум-класса, стратегической концентрации на разработке  востребованных рынком продуктов и агрессивной ценовой политике валовая прибыль компании увеличилась на 46% ($ 138,02 млн.), а операционная прибыль более чем удвоилась ($ 302,95 млн.), в сравнении со вторым кварталом прошлого года.<br /><br />Несколько снизился объем продаж домашних  театров LG Cinema 3D, но за счет увеличения доли продуктов премиум-класса прибыль в этом секторе удвоилась. Вообще, LG намеревается стать ведущим в мире производителем домашней 3D видеотехники.
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