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		<title>Samsung фиксирует цены!!!</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/news/industry/11739-samsung-fiksiruet-ceny.html">Samsung фиксирует цены!!!</a>
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					<h1>Samsung фиксирует цены!!!</h1>
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					<small>28.02.2012</small>
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<div align="center"><!--TBegin--><a href="http://www.hdtv.ru/uploads/posts/2012-02/1330415024_sams-price.jpg" onclick="return hs.expand(this)" ><img src="http://www.hdtv.ru/uploads/posts/2012-02/thumbs/1330415024_sams-price.jpg" alt='Samsung фиксирует цены!!!' title='Samsung фиксирует цены!!!'  /></a><p class="thumb_enlarge"><img src="/engine/skins/images/enlarge.png" width="16" height="16" border="0">Кликните на картинку для ее увеличения</p><!--TEnd--></div><br /><br />Компания Samsung собирается придерживаться новой ценовой политики, которая должна препятствовать снижению цен на телевизоры Samsung, что должно привести к 15% повышению стоимости наиболее дорогих моделей.<br /><br />Компания называет свою новую ценовую стратегию UPP (unilateral pricing policy), что по сути означает единую стоимость на телевизоры Samsung, вне зависимости от места покупки. Цена на телевизоры Samsung должна быть одной и той же в крупном универмаге и в интернет-магазине и равной рекомендованной розничной стоимости. Нарушающие эти принципы официальные дилеры будут лишаться лицензии на продажу продуктов Samsung. Для онлайн-ретейлеров сохраняется лишь небольшое ценовое преимущество.<br /><br />Подобной ценовой политики уже несколько лет успешно придерживаются производители драгоценностей и предметов роскошного образа жизни. Утверждается, что именно используемая ныне многими американскими торговыми сетями минимальная торговая наценка на телевизоры привела к нынешним рекордным финансовым убыткам для Panasonic и Sharp, а также крупным потерям самих торговых сетей.<br /><br />Однако, пока не все телевизоры будут продаваться по фиксированным (UPP) ценам, а лишь отдельные смарт и 3D HDTV. В UPP перечень компания Samsung пока включила ЖК серию ES6500 с минимальной UPP ценой $1599, также ES7100, ES7500 и ES8000. По UPP ценам будут  продаваться плазмы серий 6500 (с $1619), 7000 и 8000, ну и конечно 55 дюймовые OLED телевизоры Samsung.<br /><br />Насколько применима к российским реалиям новая ценовая политика Samsung пока не ясно.<br />
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