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Sony устала от войны форматов


14.11.2007
На этой неделе впервые проявились очевидные признаки того, что от войны форматов оптических носителей будущего начинают уставать не только потребители. Судя по всему одна из противоборствующих сторон – компания Sony в лице ее генерального директора Говарда Стрингера (Howard Stringer) начала проявлять первые признаки разочарования текущей ситуацией. "Поначалу у нашего Blu-ray все шло как нельзя лучше, и мы очевидно побеждали в "борьбе заслуг", – заявил Говард в интервью информационному агентству Associated Press, – Все изменилось когда в августе 2007 года киностудия Paramount решила перейти в стан HD DVD. С того времени ситуация стала значительно сложнее".
Sony устала от войны форматов

"Идет очень тяжелая борьба", – заверил Стрингер, описав ситуацию как "практически патовую". Он отметил, что "война форматов" свелась по большей части к непрекращающемуся хвастовству приверженцев двух лагерей друг перед другом. После этих слов Говард пожалел о времени, когда две компании, Sony и Toshiba, "могли бы начать сотрудничать друг с другом и разработать единый формат оптического накопителя". А затем, похоже, искренне пожелал вернуть время вспять и договориться с Toshiba не начинать этой изматывающей борьбы.

Совершенно очевидно, что без определенного компромисса война не завершится в обозримом будущем. В общем и целом Sony выигрывает по общему числу проданных проигрывателей, но HD DVD впереди по количеству автономных плееров, поскольку большинство приводов Blu-ray идут в составе игровой приставки PS3. При всем при этом большинство аналитиков полагают, что состояние войны может продолжаться и в 2008 и в 2009 году.

Готовность же к компромиссу в стане оппонентов, возглавляемым Toshiba и Microsoft, выглядит крайне слабой. На днях директор Microsoft Consumer Media Technology Group Кевин Коллинз (Kevin Collins), заявил буквально следующее: "компания Microsoft совсем не поддерживает идею войны форматов … потому что идея о какой-то там войне совершенно беспочвенна. В стане компании Microsoft более 100 сотрудников на постоянной основе работают над совершенствованием формата HD DVD и полагают его единственно возможным форматом оптических накопителей будущего". Как видим до какого-либо взаимопонимания между лагерями еще очень и очень далеко.
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