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		<title>Hitachi делает ставку на 85-дюймовую «плазму»</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/2007/04/22/hitachi_delaet_stavku_na_85djujjmovuju_plazmu.html">Hitachi делает ставку на 85-дюймовую «плазму»</a>
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					<h1>Hitachi делает ставку на 85-дюймовую «плазму»</h1>
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					<small>22.04.2007</small>
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На днях Hitachi представила новую 85-дюймовую плазменную панель, которая должна укрепить позиции компании на рынке HDTV.<br /><br /><div align="center"><img src="http://www.hdtv.ru/uploads/posts/1177251398_hitachi_pc1.jpg" style="border: none;" alt='Hitachi делает ставку на 85-дюймовую «плазму»' /></div><br />«Так как количество игроков на рынке плазменных панелей довольно ограничено, мы рассчитываем завоевать на нем лидирующие позиции» - заявил Макото Ибата (Makoto Ebata), президент и исполнительный директор по работе с потребительскими товарами Hitachi. Компания планирует захватить 20 процентов этого рынка до 2010 года в категории «огромных» панелей и 30 процентов рынка панелей «от 50 дюймов и выше».<br />По расчетам Hitachi, рынок плазменных панелей (PDP) должен увеличиться вдвое, с 9.3 миллионов панелей в 2006 финансовом году, до20 миллионов к 2010 году. Нужно отметить, что рынок жидкокристаллических (LCD) телевизоров развивается гораздо быстрее, и по расчетам экспертов должен вырасти с 28.5 миллионов штук до 110 миллионов за тот же период.  <br />В то же время, Fujitsu Hitachi Plasma Display Ltd. (FHP) (дочернее предприятие по выпуску PDP) запускает свою третью фабрику по выпуску плазменных панелей.<br />«До того как мы построили эту фабрику, мы выпускали максимум 1.2 миллиона панелей в год» - поделился с журналистами Ибата. По его признанию, даже работая на полную мощность, эти производства не обеспечивали полной окупаемости выпускаемой продукции. «С пуском третьей фабрики, мы сможем выпускать до 2 миллионов панелей в год, что позволит достигнуть желаемого уровня прибыли».<br />Из различных источников известно, что первые три финансовых квартала 2006 года, в сфере продаж телевизоров, были убыточными для Hitachi, и только в четвертом квартале (закончившемся в марте этого года) дела компании пошли в гору и она стала получать ощутимый доход.<br />
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