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		<title>Продажи ЖК-телевизоров в России: азиатов подвинули</title>
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					<a href="http://www.hdtv.ru/">HDTV.ru</a> > Новости индустрии > <a href="http://www.hdtv.ru/2007/03/30/prodazhi_zhktelevizorov_v_rossii_aziatov_podvinuli.html">Продажи ЖК-телевизоров в России: азиатов подвинули</a>
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					<h1>Продажи ЖК-телевизоров в России: азиатов подвинули</h1>
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					<small>30.03.2007</small>
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Отечественный рынок ЖК-телевизоров в 2006 г. превысил 1660 тыс. устройств, что в 2,7 раза выше объемов 2005 г. В денежном выражении, по данным ITResearch*, рынок достиг $1,9 млрд., что сравнимо с показателями всего рынка мониторов.<br /><br /><div align="center"><img src="http://www.hdtv.ru/uploads/posts/1175209424_tvset.jpg" style="border: none;" alt='Продажи ЖК-телевизоров в России: азиатов подвинули' /></div><br />Рынок плазменных телевизоров практически исчерпал резервы к росту, но спрос на такие устройства достаточно большой, и тенденции уменьшения его пока не наблюдается. Но при этом в результате технологического развития плазма вытесняется ЖК в сторону все больших диагоналей.<br /><br />Если в предыдущие годы основным вектором развития рынка были телевизоры стандартного формата с диагональю 15 и 20 дюймов, то в 2006 г. произошло смещение акцента: наибольшие темпы роста показали широкоформатные ТВ в диагональном сегменте 26-32 дюйма, продажи которых по итогам года достигли 42%, опередив "традиционные" диагонали, подчеркивают аналитики компании. Они и дальше будут пользоваться повышенным спросом, считают аналитики. Взрывной рост спроса на маленькие телевизоры (до 23 дюймов) пока сдерживается присутствием в продаже ЭЛТ-устройств.<br /><br />Лидером рынка стала компания Philips. Ее доля составила 21,7% в количественном выражении и 23,1% в денежном. Кроме того, в шестерку лидеров попали следующие вендоры: LG, Samsung, Sharp, Sony и Toshiba.<br /><br />Напомним: по данным "Эльдорадо", в 2006 г. продажи ЖК-телевизоров в России выросли на 200%. В штучном исчислении продажи ЖК выросли на 151%. При этом одним из наиболее ярких событий ушедшего года эксперты считают рост средних цен на ЖК-телевизоры: средняя цена таких телевизоров с большими диагоналями выросла на 21%.<br /><br />По мнению участников рынка, увеличение продаж в сегменте ЖК объясняется в первую очередь возрастанием спроса на экраны с большими дюймами. Как они полагают, 2007 г. будет также годом ЖК. Впрочем, взрывного роста как в сегменте плазменных, так и ЖК-телевизоров в текущем году ни на российском, ни на мировом рынке ожидать не следует.
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