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HDTV.ru > Новости > Discovery Communications устанавливает 10 больших HD-экранов в Нью-Йорке

Discovery Communications устанавливает 10 больших HD-экранов в Нью-Йорке


02.02.2007
Discovery Communications устанавливает 10 больших HD-экранов в Нью-ЙоркеСеть Discovery Communications устанавливает 10 High-Definition TВ-экранов на улицах Нью-Йорка для демонстации телепрограмм в формате high-definition.

Первый дисплей, как сообщает журнал AdWeek, был установлен на прошлой неделе на автобусной остановке Grand Central Terminal. Далее Discovery Communications планирует установить еще 9 больших ТВ-экранов в самых оживленных районах Нью-Йорка, таких, как Times Square, Penn Station и Port Authority.

До настоящего времени Discovery Communications была известна по установке наружных огромных дорогостоящих биллбордов, продвижение High-Definition TВ-экранов является для нее тестовым проектом. AdWeek пишет, что компании потребовалость провести тщательные расчеты, чтобы гарантировать высокое качество потсупающего на экраны HD-сигнала, причем даже в самую холодную погоду.

Кроме того, помня об окружающей обстановке, Cemusa, отделение, занимающееся в Discovery наружной торговой рекламой, отметило, что экраны будут герметично закрыты пуленепробиваемым пластиком.

Ну а пока Discovery сообщает о расширении линейки своих high-definition программ. К примеру, на всех 10-ти экранах будут демонстрироваться отдельные выпуски популярной программы "Planet Earth", которые были сняты в формате high-definition и выйдут в эфир Discovery HD Theater в конце марта.
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